This is a very clever little web series designed to advertise "the all-new 2013 Ford Escape". This it does do, while also telling a very engaging and entertaining story. It reminds me of the BT commercials where each new advert is the next episode in the life of the BT family (now it's been spun-off to focus on the Son). I hope more commercials adopt this format, because I can't stand commercials as they are - a complete waste of my time.
This is a real gem!