Apply the same skills that you might use to work the room of a cocktail party to build the right relationship with your followers and fans.
This made for a good read; especially in regards to online advertising. The article was comprised of five key points:
- Listen first and never stop listening.
- Tell don't sell.
- Be authentic and transparent.
- Respond to everybody.
- Be valuable.
It certainly makes for a good argument to treat online networking more like real life social interaction and less like a business transaction. I will follow this advice while promoting EYES and Remember This.
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